SHU LI

Chairman & President KAISA CULTURE & SPORTS GROUP、 Vice President GUANGDONG PROVINCIAL SPORTS VENUE ASSOCIATION
Shu Li is Chairman and President of Kaisa Culture & Sports Group. The Group owns the operation rights of 16 signature cultural and sports venues in 9 cities including Shanghai, Shenzhen and Wuhan, with an operating area of more than 2 million square meters and over 12 billion yuan of assets under management. The Group is the largest private cultural and sports venue operator in China, and has hosted the International Super Cup (Macau, Suzhou), NBA China Games, French Super Cup, FAI World Drone Championship, WTA and ATP Shenzhen Open, also including music festival and concert. In recent years, the Group has won accolades such as the Annual Marketing Award of China Sports Industry in 2017, the Best Sports Comprehensive Enterprise in 2018, the Sports Achievement Award in Shenzhen in 2018, the Model Unit of Guangdong Sports Industry, among all.
Speaker’s sessions
Tue, Oct 15, 11:30AM - 12:15PM

PANEL SESSION IV:THE INTERSECTIONS BETWEEN ADVENTURE,SPORTS,AND TOURISM

SI: Cantonese, English, Putonghua, Portuguese, Spanish

With the demand for authentic experiences on the rise, adventure and sports activities can diversify tourism offerings and increase a destination’s competitiveness. Looking at different facets of these markets from a wide geographical perspective, speakers will address how adventure and sports are changing the way people travel and their potential for synergies. How do these three markets complement each other? How have sports events and mega-events affected the global tourism industry? In what ways have adventure and sports offerings at destinations impact the traveller consumer experience? Finally, how can adventure, sports, and tourism help destinations tackle seasonality, boost infrastructure,and reinforce their brands?