After more than 20 years of rapid growth, China's outbound tourism has entered a new stage of development. The China Outbound Tourism Workshop will feature China's leading outbound tour operators, industry experts and destination promotion agencies addressing questions such as: What are the new characteristics of China’s outbound tourism market? How have the market demand, customer structure and products shifted? What are the requirements for a destination’s tourism suppliers?
The workshop will also examine South America as an emerging long-haul destination market. What are the “selling points” of tourism in South American countries, such as Argentina and Brazil? How can these destinations attract more Chinese tourists? As more Chinese tourists favor customized experiences, how can destinations provide innovative tourism products and quality services?
Asia and the Pacific, the world’s largest region by population, continues to lead tourism development. The 6th edition of the World Tourism Organization (UNWTO) and Global Tourism Economy Research Centre (GTERC) Asia Tourism Trends report features the latest tourism trends and outlook of the region; provides an analysis on Chinese Outbound Tourism to South America; and examines the new growth area of Asia: Health Tourism and Sports Tourism.
In collaboration with the All-China Federation of Industry and Commerce, this session will highlight Chinese private enterprise’s contribution to the Greater Bay Area and how the development of diverse tourism experiences converges with President Xi Jinping’s beautiful life concept. In this session, leaders from Chinese private enterprises will explore the development of “new” tourism types in China through sharing best practices from various approaches such as product design, marketing, and implementation. What are the latest developments in building a diversified tourism sector? How can companies adapt solutions to the ever-changing consumer market? How can a diversified tourism sector support and contribute to well-being and the realization of a beautiful and sustainable life?
Tourism constitutes a central component in the economy, social life, and geography of many cities in the world. This session will examine the intersection of smart cities and smart tourism and how it will change the tourism experience. How can a smart city become a smart tourism destination? In the transition to smart tourism, what will be the effects on wellness tourism development? How can smart tourism and wellness tourism development counteract the effects of ‘over-tourism’? What have cities done to encourage wellness experiences for both residents and visitors, thereby increasing happiness? How can cities increase innovation and technological tools and improve tourism competitiveness? How can a city be future-ready?
With the demand for authentic experiences on the rise, adventure and sports activities can diversify tourism offerings and increase a destination’s competitiveness. Looking at different facets of these markets from a wide geographical perspective, speakers will address how adventure and sports are changing the way people travel and their potential for synergies. How do these three markets complement each other? How have sports events and mega-events affected the global tourism industry? In what ways have adventure and sports offerings at destinations impact the traveller consumer experience? Finally, how can adventure, sports, and tourism help destinations tackle seasonality, boost infrastructure, and reinforce their brands?
In Asia and the Pacific, international tourist arrivals are forecast to reach 535 million by 2030, making it the region with the highest absolute gain in arrivals. To ensure that the Asia Pacific travel industry keeps apace of sustainability best practices – and is well positioned to become the global leader of such best practices – the Asian Development Bank Ventures, PATA, and Plug and Play Tech Center have co-created Travel Lab Asia. Travel Lab Asia matches travel and hospitality companies with technologies that improve business performance while solving their most pressing sustainability and environmental needs.
This session will examine how technological innovation is part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector. How can sustainable technologies allow tourism industries around the world to meet the challenges and opportunities of the United Nations Sustainable Development Goals? What will be their impact and how can they promote well-being?
With varied cultural and natural resources and significant infrastructure developments, the integrated development of the Guangdong–Hong Kong–Macao Greater Bay Area is projected to bring changes to the current regional tourism market and to accelerate tourism flows. As a World Centre of Tourism and Leisure, Macao is emphasizing holistic tourism development, contributing to the Greater Bay Area vision of a quality circle to live in, work in and to travel to.
This Special Interview, powered by China Daily, will feature best in class representatives from destinations and companies in the Greater Bay Area on the integration of diverse tourism products and how this diversification contributes to overall wellbeing and happiness. What are the latest tourism products, events, and initiatives and how are they improving tourism accessibility and diversification? What roles do technology and innovation play? How will the development of sports and wellness tourism impact the tourism industry landscape? What are destinations and companies doing to build a unified tourism image for the GBA? Finally, how can these new tourism initiatives contribute to the realization of a beautiful life?