Program Agenda
Sun
Oct  13
Mon
Oct  14
Wed
Oct  16
09:00AM - 12:00PM
DELEGATE REGISTRATION
Location:
MGM COTAI, Lion Lobby
09:00AM - 06:00PM
GTEF EXHIBITION
Location:
MGM COTAI, 1/F Ballroom & Foyer
09:30AM - 09:45AM
SPECIAL KEYNOTE: REDISCOVERING THE BEAUTY OF TRAVELING, FROM THEATRES TO FARMERS MARKETS
SI: Cantonese, English, Putonghua, Portuguese, Spanish
Location:
MGM COTAI, G/F Theatre
Speaker DAI BIN
President CHINA TOURISM ACADEMY
09:30AM - 11:00AM
CHINA OUTBOUND TOURISM WORKSHOP: CUSTOMISED TOURISM & POTENTIAL OF LONG-HAUL DESTINATIONS (in cooperation with Ivy Alliance Tourism Consulting, presented by UBS
SI: English & Putonghua
Location:
MGM COTAI, 1/F Ballroom 1

After more than 20 years of rapid growth, China's outbound tourism has entered a new stage of development. The China Outbound Tourism Workshop will feature China's leading outbound tour operators, industry experts and destination promotion agencies addressing questions such as: What are the new characteristics of China’s outbound tourism market? How have the market demand, customer structure and products shifted? What are the requirements for a destination’s tourism suppliers?

The workshop will also examine South America as an emerging long-haul destination market. What are the “selling points” of tourism in South American countries, such as Argentina and Brazil? How can these destinations attract more Chinese tourists? As more Chinese tourists favor customized experiences, how can destinations provide innovative tourism products and provide quality services?

Moderator MINT LEONG
Deputy President MALAYSIAN INBOUND TOURISM ASSOCIATION (MITA)
Keynote Speech: New Stage: China’s Outbound Tourism & Potential of South America Destinations WANG XINJUN
Chief Executive Officer IVY ALLIANCE TOURISM CONSULTING
Keynote Speech: Market Demand & Development of China’s High-end Customized Tourism GUO MING
Chief Operation Officer HHTRAVEL
Panellists GUO MING
Chief Operation Officer HHTRAVEL
LIU JIN
Vice President CHINA COMFORT TOURISM GROUP (CCT)
RAFAEL LUISI
Strategic Management Advisor EMBRATUR - BRAZILIAN TOURISM BOARD
MARÍA NAZARETH VILARDO
Market Director NATIONAL INSTITUTE OF TOURISM PROMOTION OF ARGENTINE REPUBLIC
YANG ZHOU
Chairman HRH HOLDINGS LTD.
09:45AM - 09:55AM
PRESENTATION OF UNWTO/GTERC JOINT RESEARCH PROJECT
SI: Cantonese, English, Putonghua, Portuguese, Spanish
Location:
MGM COTAI, G/F Theatre

Asia and the Pacific, the world’s largest region by population, continues to lead tourism development.  The 6th edition of the  World Tourism Organization (UNWTO) and Global Tourism Economy Research Centre (GTERC) Asia Tourism Trends report features the  latest tourism trends and outlook of the region; provides an analysis on Chinese Outbound Tourism to South America; and examines the new growth area of Asia: Health Tourism and Sports Tourism.

Speaker XU JING
Regional Director for Asia and the Pacific WORLD TOURISM ORGANIZATION (UNWTO)
09:55AM - 10:40AM
PANEL SESSION II: THE ROLE OF CHINESE PRIVATE ENTERPRISES IN THE BUILDING OF THE GREATER BAY AREA: PIONEERING DIVERSIFIED TOURISM OFFERINGS FOR A BEAUTIFUL LIFE (in cooperation with ACFIC)
SI: Cantonese, English, Putonghua, Portuguese, Spanish
Location:
MGM COTAI, G/F Theatre

In collaboration with the All-China Federation of Industry and Commerce, this session will highlight Chinese private enterprise’s contribution to the Greater Bay Area and how the development of diverse tourism experiences converges with President Xi Jinping’s beautiful life concept. In this session, leaders from Chinese private enterprises will explore the development of “new” tourism types in China through sharing best practices from various approaches such as product design, marketing, and implementation. What are the latest developments in building a diversified tourism sector? How can companies adapt solutions to the ever-changing consumer market? How can a diversified tourism sector support and contribute to well-being and the realization of a beautiful and sustainable life?

Moderator JI XIAODONG
Vice President CHINA CHAMBER OF TOURISM、 Senior Researcher CHINA TOUR AND CULTURE DEVELOPMENT RESEARCH INSTITUTE
Panellists FU JUN
Chairman of the Board of Directors & President MACROLINK GROUP LTD.
LI XIAOMEI
Chairman and General Manager MEKONG TOURISM CO., LTD.
SHEN BO
Chairman of the Board & Chief Executive Officer DINOSAUR LAND CULTURE & TOURISM GROUP CO., LTD.
WANG YU
Chairman SPRING AIRLINES
10:40AM - 11:30AM
PANEL SESSION III: SMART CITIES TO SMART TOURISM DESTINATIONS: TOWARDS WELLNESS AND HAPPINESS (in cooperation with WTCF)
SI: Cantonese, English, Putonghua, Portuguese, Spanish
Location:
MGM COTAI, G/F Theatre

Tourism constitutes a central component in the economy, social life, and geography of many cities in the world. This session will examine the intersection of smart cities and smart tourism and how it will change the tourism experience. How can a smart city become a smart tourism destination? In the transition to smart tourism, what will be the effects on wellness tourism development? How can smart tourism and wellness tourism development counteract the effects of ‘over-tourism’? What have cities done to encourage wellness experiences for both residents and visitors, thereby increasing happiness? How can cities increase innovation and technological tools and improve tourism competitiveness? How can a city be future-ready?

Moderator CHEN YINING
Associate Professor, Department of Tourism Management in School of Economics and Management BEIJING JIAOTONG UNIVERSITY
Session Keynote
Shu Zhan (舒展)
General Manager, Tencent Culture and Tourism Industry
Panellists (In alphabetical order by surname) FERNANDO AMER
Operations Manager, International Markets、BUENOS AIRES TOURISM BOARD
JIN WEIDONG
Director-General NANJING MUNICIPAL BUREAU OF CULTURE AND TOURISM
VINICIUS LUMMERTZ
Secretary of Tourism SAO PAULO STATE GOVERNMENT
Xu Chengzhong (須成忠)
Dean, Faculty of Science and Technology, University of Macau
11:30AM - 12:15PM
PANEL SESSION IV:THE INTERSECTIONS BETWEEN ADVENTURE,SPORTS,AND TOURISM
SI: Cantonese, English, Putonghua, Portuguese, Spanish
Location:
MGM COTAI, G/F Theatre

With the demand for authentic experiences on the rise, adventure and sports activities can diversify tourism offerings and increase a destination’s competitiveness. Looking at different facets of these markets from a wide geographical perspective, speakers will address how adventure and sports are changing the way people travel and their potential for synergies. How do these three markets complement each other? How have sports events and mega-events affected the global tourism industry? In what ways have adventure and sports offerings at destinations impact the traveller consumer experience? Finally, how can adventure, sports, and tourism help destinations tackle seasonality, boost infrastructure,and reinforce their brands?

Moderator ANITA MENDIRATTA
Special Advisor to the Secretary General WORLD TOURISM ORGANIZATION (UNWTO)、 Founder & President ANITA MENDIRATTA & ASSOCIATES
Panellists (In alphabetical order by surname) DÉCIO DOS SANTOS BRASIL
Secretary of Sports BRAZIL
JOAN GASPART
President GASPART BONET FOUNDATION、 Former President FUTBOL CLUB BARCELONA
ALLAN JOHN HACKETT
Chairman & Founder AJ HACKETT INTERNATIONAL
ANDRÉS FASSI
Sports Vice President PACHUCA GROUP President TALLERES CLUB - FIRST DIVISION
SHU LI
Chairman & President KAISA CULTURE & SPORTS GROUP、 Vice President GUANGDONG PROVINCIAL SPORTS VENUE ASSOCIATION
11:45AM - 12:15PM
“CELEBRATION OF THE 20TH ANNIVERSARY OF MACAO’S RETURN TO THE MOTHERLAND” ART EXHIBITION OPENING CEREMONY (*BY INVITATION ONLY)
Location:
Macau Tower Convention & Entertainment Centre, 2/F
12:30PM - 02:15PM
SPECIAL TRADE LUNCH – ARGENTINA & BRAZIL (*BY INVITATION ONLY)
SI: English, Putonghua, Portuguese, Spanish
Location:
MGM COTAI, L2M/F Vista
01:00PM - 02:15PM
GTEF MINISTER AND SUPPORTING UNIT LUNCH HOSTED BY SECRETARY-GENERAL PANSY HO (*BY INVITATION ONLY)
Location:
MGM COTAI
02:30PM - 03:15PM
PANEL SESSION V: TRAVEL LAB ASIA: CHALLENGES AND OPPORTUNITIES OF BRINGING TOURISM SUSTAINABLE TECHNOLOGY TO ASIA PACIFIC (in cooperation with PATA)
SI: Cantonese, English, Putonghua, Portuguese, Spanish
Location:
MGM COTAI, G/F Theatre

In Asia and the Pacific, international tourist arrivals are forecast to reach 535 million by 2030, making it the region with the highest absolute gain in arrivals. To ensure that the Asia Pacific travel industry keeps apace of sustainability best practices – and is well positioned to become the global leader of such best practices – the Asian Development Bank Ventures, PATA, and Plug and Play Tech Center have co-created Travel LabAsia. Travel Lab Asia matches travel and hospitality companies with technologies that improve business performance while solving their most pressing sustainability and environmental needs.

This session will examine how technological innovation is part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector. How can sustainable technologies allow tourism industries around the world to meet the challenges and opportunities of the United Nations Sustainable Development Goals? What will be their impact and how can they promote well-being?

Moderator
Graham Harper
Director of Sustainability and Social Responsibility at Pacific Asia Travel Association (PATA)
Panellists (In alphabetical order by surname)
Shawn Dehpanah
Vice President and Head of Corporate Innovation, APAC, Plug and Play
Aldo Elias
President, Argentine Chamber of Tourism (CAT); Vice President, the Association of Tourism Hotels of the Argentine Republic (AHT)
MARIO HARDY
Chief Executive Officer PACIFIC ASIA TRAVEL ASSOCIATION (PATA)
O Koo
Co-founder and Chairman, Poshtel Popup
Jason Lusk
Project Manager and Consultant, ADB Ventures
03:15PM - 03:45PM
SPECIAL INTERVIEW: GREATER BAY AREA TOURISM DEVELOPMENT: AN INTEGRATED APPROACH FOR WELL-BEING (Powered by China Daily)
SI: Cantonese, English, Putonghua, Portuguese, Spanish
Location:
MGM COTAI, G/F Theatre

With varied cultural and natural resources and significant infrastructure developments,the integrated development of the Guangdong-Hong Kong-MacaoGreater Bay Area is projected to bring changes to the current regional tourism market and to accelerate tourism flows. As a World Centre of Tourism and Leisure, Macao is emphasizing holistic tourism development, contributing to the Greater Bay Area vision of a quality circle to live in, work in and to travel to.

This Special Interview, powered by China Daily, will feature best in class representatives from destinations and companies in the Greater Bay Area on the integration of diverse tourism products and how this diversification contributes to overall wellbeing and happiness. What are the latest tourism products, events, and initiatives and how are they improving tourism accessibility and diversification? What roles do technology and innovation play? How will the development of sports and wellness tourism impact the tourism industry landscape? What are destinations and companies doing to build a unified tourism image for the GBA? Finally,how can these new tourism initiatives contribute to the realization of a beautiful life?

Moderator SHEILA SHI
Assistant Editor in Chief; Assistant to the Publisher CHINA DAILY ASIA PACIFIC
Session Keynote: The Making of the Greater Bay Area into a World-class Tourism Destination MARIA HELENA DE SENNA FERNANDES
Director MACAO GOVERNMENT TOURISM OFFICE、 Vice Chairman GLOBAL TOURISM ECONOMY FORUM
Speakers (In alphabetical order by surname)
Fang Liqun (方立群)
Director, Nam Kwong (Group) Company Ltd.; Chairman of Board, China Travel Service (Macao) Ltd.
JIA JIAYA
Professor of Department of Computer Science and Engineering THE CHINESE UNIVERSITY OF HONG KONG、 Distinguished Scientist & Director TENCENT YOUTU X-LAB
Lv Ping De (呂品德)
Executive Director and General Manager, Huafa Sports Operations Management Co., Ltd.
04:00PM - 05:00PM
GTEF 2019 CLOSING CEREMONY
Location:
MGM COTAI, G/F Theatre
Concluding Remarks PANSY HO
Vice Chairman & Secretary-General GLOBAL TOURISM ECONOMY FORUM Group Executive Chairman & Managing Director SHUN TAK HOLDINGS LTD.
GTEF 2020 Partner Countries Presentation
Clemente Contestabile
Consul General, Consulate General of Italy in Hong Kong
GTEF 2020 Featured Chinese Province Presentation ZHANG HUA
Associate Counsel GANSU PROVINCIAL DEPARTMENT OF CULTURE AND TOURISM
Closing Remarks ALEXIS TAM CHON WENG
Secretary for Social Affairs and Culture MACAO SAR GOVERNMENT、 Executive Chairman GLOBAL TOURISM ECONOMY FORUM
05:00PM - 06:00PM
FAREWELL COCKTAIL (in Collaboration with Italia Mia)
Location:
MGM COTAI, Lion Lobby