WANG ZHUAN

Co-founder TONGCHENG TOURISM GROUP
Wang Zhuan is the co-founder and Party Secretary of Tongcheng Tourism Group. He was previously the Group’s Chief Strategy Officer, overseeing User Experience Center and merger and acquisition investments. Dr. Wang played a prominent role in Tongcheng’s major financing projects. These included the investment of over RMB 2 billion from Tencent and Ctrip in 2014 and RMB 6 billion from a consortium of investors spearheaded by Wanda and Tencent in July 2015. The latter is the largest single investment in China online travel industry so far. Academically, Dr. Wang dedicates his research to China’s tourism e-commerce and online marketing tactics, online destination marketing and post-tour experience analysis, and tourism destination navigation and strategy research. In addition to authoring and editing various professional publications and publishing over a dozen of academic papers, he owns over a dozen of national patents and software copyrights. Dr. Wang is a Philosophy of Doctorate from Suzhou University, a Postdoctoral Fellow at Xi’an Jiaotong University, and a Senior International Business Engineer.
Speaker’s sessions
Mon, Oct 14, 03:45PM - 05:15PM

PANEL SESSION I: FACE TO FACE – MINISTERS AND PRIVATE SECTOR CEOS: HOW TOURISM, LEISURE AND SPORTS LEAD TO A BEAUTIFUL LIFE (in cooperation with UNWTO)

SI: Cantonese, English, Putonghua, Portuguese, Spanish

Global tourism drives international cooperation as well as innovation and development in complementary sectors; as a result, it also acts as a transformative force, creating positive ripple effects that empower communities and improve livelihoods. In essence, tourism is a key element in the realization of a beautiful life for people – enhancing a quality of life that encompasses comfort, security, and happiness.

At this high-level session, leaders from the private and public sectors will discuss how tourism and leisure lead to a beautiful life, enhancing the lives of both the traveller and the local host community. What are the policies, strategies, and products that are optimizing tourism’s transformative force? How has the development and growth of diverse tourism markets, such as adventure, eco-tourism, sports, and wellness, affected the industry both regionally and globally? How are destinations and companies offering experiences that contribute to a beautiful life? What impact will technology and innovation have? How does culture play a role? And as more people cross international borders every day, how can tourism and leisure continue to fulfil their potential?