RAFAEL LUISI

Strategic Management Advisor EMBRATUR - BRAZILIAN TOURISM BOARD
Rafael Luisi was appointed as Chief of the Special Advisory for International Relations of Ministry of Tourism of Brazil in October 2016. He was previously General Coordinator of Projects and Multilateral Relations for the ministry since November 2013. Mr. Luisi has since been the Brazilian coordinator for the Specialized Tourism Meeting of Mercosur, and the focal point of the Ministry for the Community ofPortuguese-speakingCountries.Hehasalsobeeninchargeofthe International Quali cation Program that promotes the excellence of tourism services in Brazil through the qualification of tourism students in international universities. Mr. Luisi graduated with a degree in Brazilian and American Literature, and obtained a postgraduate degree in Public Policies Management. In 2015, he attended the Program for Emerging Leaders at John F. Kennedy School of Government of Harvard University in the United States, and a course on Crisis Communication at Themis Foundation of the World Tourism Organization (UNWTO).
Speaker’s sessions
Tue, Oct 15, 09:30AM - 11:00AM

CHINA OUTBOUND TOURISM WORKSHOP: CUSTOMISED TOURISM & POTENTIAL OF LONG-HAUL DESTINATIONS (in cooperation with Ivy Alliance Tourism Consulting, presented by UBS

SI: English & Putonghua

After more than 20 years of rapid growth, China's outbound tourism has entered a new stage of development. The China Outbound Tourism Workshop will feature China's leading outbound tour operators, industry experts and destination promotion agencies addressing questions such as: What are the new characteristics of China’s outbound tourism market? How have the market demand, customer structure and products shifted? What are the requirements for a destination’s tourism suppliers?

The workshop will also examine South America as an emerging long-haul destination market. What are the “selling points” of tourism in South American countries, such as Argentina and Brazil? How can these destinations attract more Chinese tourists? As more Chinese tourists favor customized experiences, how can destinations provide innovative tourism products and provide quality services?