MINT LEONG

Deputy President MALAYSIAN INBOUND TOURISM ASSOCIATION (MITA)
Mint Leong is Deputy President of the Malaysian Inbound Tourism Association (MITA) and Managing Director of Sunflower Holidays Sdn Bhd. She began her tourism career in 2003, and has since become an expert in incentive travel and tailor-made tourism with extensive operational experience in Malaysian inbound tourism product development and hospitality, travels to ASEAN, East Asia, Europe and America destinations, tailor-made wellness tourism and education tourism. Ms. Leong has been actively involved in MITA’s work, successively serving as the Association’s Vice President of Inbound Tourism, Secretary General and currently Deputy President. She is also a founder and former Secretary General of Malaysia Women’s Guide Association. Concurrently, she holds the position of Deputy Director of the Tourism Culture Committee of the Malaysian China Business Council and is a member of the International Society of Incentive Travel Excellence (SITE).
Speaker’s sessions
Tue, Oct 15, 09:30AM - 11:00AM

CHINA OUTBOUND TOURISM WORKSHOP: CUSTOMISED TOURISM & POTENTIAL OF LONG-HAUL DESTINATIONS (in cooperation with Ivy Alliance Tourism Consulting, presented by UBS)

SI: English & Putonghua

After more than 20 years of rapid growth, China's outbound tourism has entered a new stage of development. The China Outbound Tourism Workshop will feature China's leading outbound tour operators, industry experts and destination promotion agencies addressing questions such as: What are the new characteristics of China’s outbound tourism market? How have the market demand, customer structure and products shifted? What are the requirements for a destination’s tourism suppliers?

The workshop will also examine South America as an emerging long-haul destination market. What are the “selling points” of tourism in South American countries, such as Argentina and Brazil? How can these destinations attract more Chinese tourists? As more Chinese tourists favor customized experiences, how can destinations provide innovative tourism products and quality services?