MARIA HELENA DE SENNA FERNANDES

Director MACAO GOVERNMENT TOURISM OFFICE、 Vice Chairman GLOBAL TOURISM ECONOMY FORUM
Ms. Maria Helena de Senna Fernandes came on board the Marketing Department of the Macao Government Tourism Office (MGTO) in 1988, and throughout the years organized many local and overseas tourism exhibitions, conferences, seminars, marketing, and promotional activities of different scale. She became one of the two Deputy Directors in September of 1998, where she continues to be highly involved in the marketing and promotion of Macao as a tourism destination. Ms. Fernandes was appointed as Director of MGTO in December of 2012. In 2016, Ms. Fernandes was awarded the Medal of Merit – Tourism by the Macao Special Administrative Region Government. She concurrently serves as Coordinator of the Tourism Crisis Management Office of the Macao SAR Government and is member of the Tourism Development Committee, Economic Development Committee, Cultural Advisory Committee, Committee of Cultural Industries, Urban Planning Committee, Investment Committee, among others, of the Macao SAR Government. In May 2018, Director Senna Fernandes was elected as Pacific Asia Travel Association (PATA) Secretary/Treasurer 2018/2020.
Speaker’s sessions
Tue, Oct 15, 03:15PM - 03:45PM

SPECIAL INTERVIEW: GREATER BAY AREA TOURISM DEVELOPMENT: AN INTEGRATED APPROACH FOR WELL-BEING (Powered by China Daily)

SI: Cantonese, English, Putonghua, Portuguese, Spanish

With varied cultural and natural resources and significant infrastructure developments, the integrated development of the Guangdong–Hong Kong–Macao Greater Bay Area is projected to bring changes to the current regional tourism market and to accelerate tourism flows. As a World Centre of Tourism and Leisure, Macao is emphasizing holistic tourism development, contributing to the Greater Bay Area vision of a quality circle to live in, work in and to travel to.

This Special Interview, powered by China Daily, will feature best in class representatives from destinations and companies in the Greater Bay Area on the integration of diverse tourism products and how this diversification contributes to overall wellbeing and happiness. What are the latest tourism products, events, and initiatives and how are they improving tourism accessibility and diversification? What roles do technology and innovation play? How will the development of sports and wellness tourism impact the tourism industry landscape? What are destinations and companies doing to build a unified tourism image for the GBA? Finally, how can these new tourism initiatives contribute to the realization of a beautiful life?