LIU JIN

Vice President CHINA COMFORT TOURISM GROUP (CCT)
Liu Jin is currently Vice President of China Comfort Tourism Group (CCT). With over 20 years of experience in tourism industry, he has created and executed numerous sensational tourism activities. He started his career in 1993, successively serving as Manager of Department of Southeast Asia Inbound Travel and Manager of Department of Outbound Travel of China Comfort Travel, Assistant to President of China Comfort Travel Group and General Manager of Citizen Travel Head Office, and President of Outbound Travel Business Committee of CCT. In 2008, Mr. Liu was appointed as President of Beijing Mytour International Travel Service Co., Ltd., and became President of Beijing Grandtrip International Travel Service Co., Ltd. in 2012 before assuming current role since 2014.
Speaker’s sessions
Tue, Oct 15, 09:30AM - 11:00AM

CHINA OUTBOUND TOURISM WORKSHOP: CUSTOMISED TOURISM & POTENTIAL OF LONG-HAUL DESTINATIONS (in cooperation with Ivy Alliance Tourism Consulting, presented by UBS)

SI: English & Putonghua

After more than 20 years of rapid growth, China's outbound tourism has entered a new stage of development. The China Outbound Tourism Workshop will feature China's leading outbound tour operators, industry experts and destination promotion agencies addressing questions such as: What are the new characteristics of China’s outbound tourism market? How have the market demand, customer structure and products shifted? What are the requirements for a destination’s tourism suppliers?

The workshop will also examine South America as an emerging long-haul destination market. What are the “selling points” of tourism in South American countries, such as Argentina and Brazil? How can these destinations attract more Chinese tourists? As more Chinese tourists favor customized experiences, how can destinations provide innovative tourism products and quality services?