LI XIAOMEI

Chairman and General Manager MEKONG TOURISM CO., LTD.
Li Xiaomei was appointed as Chairman and General Manager of Mekong Tourism Co., Ltd. in October 2016. Founded by Yunnan Mekong Group Co., Ltd. in May 2010, Mekong Tourism currently manages 15 green tourism projects in Kunming, Pu’er and Xishuangbanna in Yunnan Province, China. Ms. Li joined Yunnan Mekong Group in September 2006 as an Assistant to Chairman. She concurrently served as Deputy General Manager and Marketing Director since August 2008 before assuming current position. Previously, Ms. Li was a producer for Straits TV in Fujian Radio and Television Group. Ms. Li earned a Bachelor’s degree in Kampuchea from Beijing Foreign Studies University in 2003 and a Master’s degree in Media and Cultural Analysis from Loughborough University in the United Kingdom in 2004.
Speaker’s sessions
Tue, Oct 15, 09:55AM - 10:40AM

PANEL SESSION II: THE ROLE OF CHINESE PRIVATE ENTERPRISES IN THE BUILDING OF THE GREATER BAY AREA: PIONEERING DIVERSIFIED TOURISM OFFERINGS FOR A BEAUTIFUL LIFE (in cooperation with ACFIC)

SI: Cantonese, English, Putonghua, Portuguese, Spanish

In collaboration with the All-China Federation of Industry and Commerce, this session will highlight Chinese private enterprise’s contribution to the Greater Bay Area and how the development of diverse tourism experiences converges with President Xi Jinping’s beautiful life concept. In this session, leaders from Chinese private enterprises will explore the development of “new” tourism types in China through sharing best practices from various approaches such as product design, marketing, and implementation. What are the latest developments in building a diversified tourism sector? How can companies adapt solutions to the ever-changing consumer market? How can a diversified tourism sector support and contribute to well-being and the realization of a beautiful and sustainable life?