PANEL SESSION II: THE ROLE OF CHINESE PRIVATE ENTERPRISES IN THE BUILDING OF THE GREATER BAY AREA: PIONEERING DIVERSIFIED TOURISM OFFERINGS FOR A BEAUTIFUL LIFE (in cooperation with ACFIC)

SI: Cantonese, English, Putonghua, Portuguese, Spanish

In collaboration with the All-China Federation of Industry and Commerce, this session will highlight Chinese private enterprise’s contribution to the Greater Bay Area and how the development of diverse tourism experiences converges with President Xi Jinping’s beautiful life concept. In this session, leaders from Chinese private enterprises will explore the development of “new” tourism types in China through sharing best practices from various approaches such as product design, marketing, and implementation. What are the latest developments in building a diversified tourism sector? How can companies adapt solutions to the ever-changing consumer market? How can a diversified tourism sector support and contribute to well-being and the realization of a beautiful and sustainable life?