ANITA MENDIRATTA

Special Advisor to the Secretary General WORLD TOURISM ORGANIZATION (UNWTO)、 Founder & President ANITA MENDIRATTA & ASSOCIATES
A committed tourism and development practitioner, Anita Mendiratta is the Founder and President of ANITA MENDIRATTA & Associates (formerly CACHET CONSULTING), an international firm working closely with leaders in governments, businesses, and international organisations across tourism, aviation and development. She is also honoured to be Special Advisor to the Secretary General of the UNWTO. With over two decades of hands-on, cross-cultural, cross-industry experience in both public and private sectors, Ms. Mendiratta has created an ability to feel the ‘heartbeat’ of societies – the economic, social, political, cultural and environmental dynamics impacting nations facing change or confronting challenge. Invaluable is her ability to activate people around the sensitivities and responsibilities of tourism as an inclusive, sustainable force for good for all.
Speaker’s sessions
Tue, Oct 15, 11:30AM - 12:15PM

PANEL SESSION IV:THE INTERSECTIONS BETWEEN ADVENTURE,SPORTS,AND TOURISM

SI: Cantonese, English, Putonghua, Portuguese, Spanish

With the demand for authentic experiences on the rise, adventure and sports activities can diversify tourism offerings and increase a destination’s competitiveness. Looking at different facets of these markets from a wide geographical perspective, speakers will address how adventure and sports are changing the way people travel and their potential for synergies. How do these three markets complement each other? How have sports events and mega-events affected the global tourism industry? In what ways have adventure and sports offerings at destinations impact the traveller consumer experience? Finally, how can adventure, sports, and tourism help destinations tackle seasonality, boost infrastructure,and reinforce their brands?

Mon, Oct 14, 03:45PM - 05:15PM

PANEL SESSION I: FACE TO FACE – MINISTERS AND PRIVATE SECTOR CEOS: HOW TOURISM AND LEISURE LEAD TO A BEAUTIFUL LIFE (in cooperation with UNWTO)

SI: Cantonese, English, Putonghua, Portuguese, Spanish

Global tourism drives international cooperation as well as innovation and development in complementary sectors; as a result, it also acts as a transformative force, creating positive ripple effects that empower communities and improve livelihoods. In essence, tourism is a key element in the realization of a beautiful life for people – enhancing a quality of life that encompasses comfort, security, and happiness.

At this high-level session, leaders from the private and public sectors will discuss how tourism and leisure lead to a beautiful life, enhancing the lives of both the traveler and the local host community. What are the policies, strategies, and products that are optimizing tourism’s transformative force? How are destinations and companies offering experiences that contribute to a beautiful life? What impact will technology and innovation have? How does culture play a role? And as more people cross international borders every day, how can tourism and leisure continue to fulfill their potential?